Little moments lead to big friendships. Share your photos on Instagram. Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests. Post what’s going on, from your daily moments to life’s highlights.

What Is Instagram?

Instagram is an American photo and video-sharing social networking service. Meta Platforms owns it. Users can upload media and edit it with filters. You can organize media by using hashtags. Geographical tagging can also be associated with a location. Users can share posts publicly or with preapproved followers.

What is the main purpose of Instagram?

Instagram is a free photo and video-sharing app available on iPhone and Android. People can upload photos or videos to our service. They can share them with their followers or with a select group of friends. They can also view, comment, and like posts shared by their friends on Instagram.

What is the basic meaning of Instagram?

Instagram is short for a social media service for sharing photographs and videos. Insta is fun and playful. It’s all about who you follow. When you follow the right people, it’s a blast. She shared her new look on her Instagram.

What is Instagram and its benefits?

Instagram is a social networking application for smartphones. It allows users to share photographs and videos. Instagram made its debut in October 2010. In just over 13 years, it has over 2.3 billion active users (August 2023). Instagram’s viral trends and challenges make it popular.

Why do they call it Instagram?

The word Instagram is an amalgam of “instant camera” and “telegram.” The developers released the iOS app through the iTunes App Store on Oct. 6, 2010. They released the Android app on April 3, 2012. Then, the platform’s popularity skyrocketed. The company reported more than 40 million active users just two years after launch.

Who founded Instagram?

Kevin Systrom

Recent News. Instagram is an online social media platform. It’s a social network service for sharing photographs and videos. Cofounders Kevin Systrom and Mike Krieger launched the app in 2010. Meta Platforms, Inc., the parent company of Facebook, now owns it.

Is Instagram good for students?

Improving interpersonal skills is an important life ability. It would impact your future profession. Instagram is the best app for developing interpersonal skills. The attractive platform helps students engage more and respect each other’s strengths and characteristics.

Who is Instagram CEO?

Adam Mosseri

Adam Mosseri (born January 23, 1983) is an American businessman and the head of Instagram. He used to be an executive at Facebook, which owns Instagram.

How did Instagram become popular?

The app integrates with other social networks. This makes it easy for users to share content across platforms. It drives organic growth. Additionally, Instagram tapped into the power of influencers and celebrities. They embraced the platform and attracted large numbers of followers, further boosting the app’s popularity.

What are the features of Instagram?

Without a doubt, Instagram is one of the biggest social media platforms nowadays. A successful social media marketing campaign is almost impossible without Instagram. Instagram is a social network built around photos and videos. It became popular thanks to its simple filter feature. The feature can make any photo look high-quality with little effort. But if the platform only had one feature, it wouldn’t be where it is right now.

Tons of Instagram features are being updated constantly. It can be quite overwhelming trying to keep up with all of them. But if you want to make the most out of your Instagram, there are a few that you should focus on. We are discussing the 10 most important Instagram features. You should be using them in your Instagram marketing strategy.

1. Instagram Live Video

What Is Live Video?

Live Video is a feature that enables Instagram users to stream videos in real-time. Users can directly communicate with their followers and engage by comments and reactions.

When users broadcast a live video on their Instagram account, a light ring in the story section of their profile photo notifies their followers to join the live broadcast.

Instagram Live Features

Instagram Live Video includes many useful features. These features enable users to engage with followers. The noteworthy ones are: 

• Broadcast video in real-time
• Save your live video to replay in Instagram Stories
• Followers can comment and react 
• Pin comments to the top of the video
• Invite a friend who is watching the live video to stream together
• View engagement numbers after broadcasting 

Instagram Live Best Practices

Talk to your followers like a friend. This Instagram feature allows your followers to watch their favorite brand’s representatives engage with them. They can ask questions in the comment section that you can answer in real-time. Followers can also react using heart and smiley face emojis.  

Encourage genuine interaction. If you’re hungry for real customers’ opinions or feedback on your products, this is a good chance to ask for it. Let’s say you’re developing a new product, and want to know your customers’ opinion about it. Instead of simply announcing it in a post, stream a video and ask them about it directly. 

Many brands have incorporated these ideas into their live videos. They got better results in customer engagement. You should try them out too:

• Reveal a new product 
• Explain a product’s features
• Announce a sales campaign
• Show the behind-the-scenes work
• Hold a Q&A session 
• Sell products directly

2. Instagram TV – IGTV  

What Is IGTV?

IGTV is an in-app platform that allows accounts to upload long-form videos. Users can find the IGTV page on the Explore page. Once users open the IGTV tab, they can automatically view videos, instead of beginning with the search box.

IGTV Features 

Instagram shows certain IGTV videos based on the user’s activities and interests. Users from personal and business account groups can upload IGTV videos. This helps them interact with their audience and friends.   

• Allows videos up to one hour long
• Vertical and horizontal video forms 
• The system recommends videos based on the accounts that users follow.
• Allow IGTV search 
• Share a minute preview on the main feed

IGTV Best Practices

You can deliver a huge amount of information through IGTV videos for a maximum of one hour. You can cross-promote your content. Upload your YouTube videos to your Instagram. This way, your followers won’t need to go to the other app to watch your long-form content. There are various ideas to diversify your videos’ content: 

• Vlog: capture your everyday work and share it with your audiences
• Improve your business culture by making it more human and lively. Create videos featuring employee interviews, office games, and birthday parties.
• An interview can add credibility to your brand. Invite a well-known public figure or influencer.
• Use testimonials to address concerns about buying your products. Show real customers with their feedback and stories.
• Tutorial: provide useful tips about your products or how to use them  
• Behind-the-scenes: Show behind-the-scenes footage of productions

To promote your IGTV well, add a one-minute preview on the main feed. IGTV videos naturally float on customers’ feeds while they scroll. At the same time, edit your videos’ beginning. Also, make the thumbnail image attractive to your followers. 

People who make the effort to go to your IGTV channel, like, or comment on your IGTV videos are surely interested in your brand. This is a great Instagram feature. Use it to nurture your audience and turn them into customers in the future.